TRYING TO GROW YOUR VIEWERSHIP & FOLLOWING AS AN ATHLETE?
Instagram in 2025 will be tough for many athletes. I've grown my own Instagram to over 135,000 followers and am here to be your 1-on-1 guide. Are you a good fit?
WATCH THIS VIDEO TO FIND OUT 👇🏼
NOW ENROLLING: SOCIAL MEDIA BOOT CAMP
This is a paid program tailored to athletes who are:
- Already actively creating content
- Struggling to reach a wider audience
- Wanting to be noticed by brands
- Have a page anywhere from 1k to 125k followers
If this is you, apply to the boot camp now.
THIS IS AN APPLICATION PROCESS - HERE'S WHAT TO EXPECT:
1. You'll fill out the Google Form below
2. To secure your spot you'll be asked for a refundable deposit
3. If you're a good fit, you'll be contacted to meet Christian
4. If you're not a good fit, your deposit will be refunded
Only 6 athletes can get in for the January boot camp. This allows me to give tailored, personal feedback and hands-on support with your content. If you're trying to grow in 2025, hurry up - most spots have been filled already.
IS YOUR FOLLOWING DWINDLING? ARE YOU STRUGGLING FOR VIEWS?
You're probably a great athlete. But social media is a whole other beast. I know because I've been there.
Back in 2018 I was riding bikes at the same level as I am now, but nobody took interest in my page - I had 900 followers.
The problem was that I was posting what I wanted to see, and failing to take cues from what was actually working on social media.
Does that sound familiar?
Athletes know the ins and outs of the sport, but we don't really want to bother with marketing or analytics. And back in 2018 I couldn't find a coach that does what I do now.
So I took the long route:
I started keeping spreadsheets on the analytics. I studied the algorithm and posted relentlessly. I posted thousands of times, on a dozen different channels. I posted every day for years. I posted until I got my first product support. I posted until I got my first bike sponsor. Until I got my first cash sponsorship. Until I was working with Honda, National Geographic, and Samsung.
I didn't stop there - I started applying my strategies to other channels, too. My roadmap has helped numerous creators grow to 10k, 20k, even 100k followers. I've helped outdoor brands generate hundreds of millions of views.
And now I've built a formula so you can skip the years of trial and error and do this now on your channel.
INTRODUCING THE BOOT CAMP: SUCCEEDING ON SOCIAL MEDIA
WHAT YOU'LL GET:
- A proven, step-by-step guide to building a social media presence that generates higher viewership + engagement and lays the foundation for future brand partnerships
- Mentorship, direct feedback, and hands-on content help from Christian, who has built his own channels to 850k followers and personally generated over 1 billion views from short form video content
- 8 weeks of curriculum and weekly calls, backed by explanations, real world examples, and live demonstrations (we'll actually break down and build your content together in real time)
HERE'S WHAT YOU'LL LEARN:
- Module 1: The Algorithm
How to become widely discoverable as you understand and cater to the algorithm. This understanding completely changed my approach to making content.
- Module 2: How to Deliver Value
How to 5x your engagement by delivering value to your audience. Learn exactly how to build an audience of people who keep coming back and continue engaging.
- Module 3: How to Make Consumable Content
How to 10x your viewership by getting people to stop and watch your content. It can't just be of value - it has to be consumable, too. There's a reason library books become increasingly dusty while YouTube and Instagram are flooded with millions of new users every year.
- Module 4: Tools for Content Creation
I own 15 different cameras, a half dozen different editing softwares, and personally filmed+edited hundreds of gigabytes worth of content. Let me save you the hassle by recommending my favorite lightweight, on-the-go tools for filming and editing viral content from your pocket. This section also contains a library of settings, tips, and tutorials for filming and editing, which I'll show you how to do in real time, including examples of where they went viral.
- Module 5: Posting Strategy
What I do before, during, and after posting to boost my content’s success. This step will also help significantly with attracting and building your ideal audience.
- Module 6: Setting up a Followable Profile
How to convert more of your viewers to actual followers via profile optimization. What to do with your handle, bio, profile picture, story highlights, link in bio... all of it.
- Module 7: Getting Coverage
How to massively expand your reach by working with content aggregators. Learn the right techniques for getting your content distributed on a wider scale. Also learn how to get the blue check on Instagram without paying.
All teaching in this boot camp will be supplemented with:
- Relevant examples, deconstructed and explained
- Case studies of pages and athletes who have enacted this strategy and had success
- Actual hands on help from Christian, as we work together to craft a channel and content that stays true to your voice and leverages the algorithm for higher viewership and engagement
THAT'S NOT ALL. THESE BONUSES WILL EXPEDITE YOUR GROWTH:
BONUS #1: Weekly Personal Interaction & Feedback
- I want to make sure you are understanding and implementing everything correctly. This usually requires feedback as you navigate the ropes.
- On every weekly group coaching call I will be presenting new curriculum, answering questions, providing examples and demonstrations, and helping you figure out how it relates to your channel. I'll be helping you actually do it.
BONUS #2: Cheat Sheets & Templates to Help You Grow Online
- Remembering everything in the moment can be hard - I'll be including a number of actionable resources that will steer your content, save you time, and help you optimize your channel and content.
BONUS #3: **Access to Brand Deals**
- My agency oversees athlete partnerships for a number of brands in the outdoor space - I am constantly recommending new ambassadors for partnerships. Once you've completed the curriculum and demonstrated an ability to craft successful short form content you can be considered for partnerships with the brands I consult for.
BONUS #4: Networking in a Private Community
- This is a space for aspiring creators to inspire, motivate, and guide each other upwards. Finding the right people to interact with can change your course, especially in a space that has been dominated by core attitudes.
WHAT OTHERS ARE SAYING
"Christian helped push me out of my comfort zone and it paid off. I went from 130,000 views in 8 months to 1.2 million views in 3 months. It resulted in brand partnerships with two brands who had previously left me on read."
- Dawson Fonger
"I just want to say thanks a ton for helping me with my media and getting me working with brands. I'm signing a contract with Marin on Monday (incredibly excited) and couldn't have done that or worked with ZOIC without you."
- Owen Timm
"I remember our first call when I had only 2000 followers. Crazy to think we're now over 100k and working with brands regularly. Thank you for helping me understand how to structure my channel and serve my audience 🙌🏼"
- Carter Metcalfe